Backlink: an incoming hyperlink from one web page to another website.
Blog: A truncation of “weblog” – a discussion or information site consisting of posts in date order, latest first
Browser: A web browser is a software application for retrieving and displaying information on the internet.
CMS (Content Management System): is a computer application that allows editing and publishing of web page content.
Domain name: is an identification string that defines authority and control within the internet, such as netistix.co.uk. The Domain Name system converts alphabetic domain names into numeric IP addresses.
DNS (Domain Name Server): the internet’s equivalent of a phone book.
Facebook: Facebook is an American for-profit corporation and online social media and social networking service based in Menlo Park, California, United States.
Hosting: the activity of providing storage space and access for websites.
HTML: Hyper Text Markup Language – a scripting language used in all websites.
HTTP: Hypertext Transfer Protocol is an application protocol for handling data communication over the internet.
HTTPS: is a variant of HTTP that adds a layer of security on data in transit over the internet.
Internet: a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.
IP address: a unique string of numbers separated by full stops that identifies each computer using the internet.
Keyword research: is a technique search engine professionals use to identify alternative search terms that people enter into search engines.
LinkedIn: is a social networking site designed specifically for the business community.
Page rank: is a value defined by Google that provides an estimate of the importance and usefulness of a web page.
Search engine: is a programme that searches for items in a database for websites and web pages that contain keywords specified by the user.
SEO (Search Engine Optimisation): is the process of affecting the visibility or ranking of a website or web page in a search engine’s unpaid or organic search results.
Social media: websites and applications that enable users to create and share content or to participate in social networking.
Twitter: is a free social networking website that allows registered users to broadcast short posts called tweets.
URL (Uniform Resource Locator): A string of characters used to identify the location of a resource on the web, commonly known as a web address.
Website: a set of related web pages located under a specific domain name.
WordPress a free open-source content management system.